Widener Collision Logo Redesign and Branding Materials
This was a redesign of an existing logo. Widener Collision is a family-owned business that's been around since the 60's. The original logo was designed by the founder, and was a nod to his love for vintage cars (he even owns a Model-T). The shop has a very cool retro vibe throughout. When doing the logo redesign, I wanted to pay respect to those elements - in particular, the color, and the vintage vehicle incorporated. Have a look at the original first, and then my redesign.